Challenge
Develop a Q4 2020 campaign to reach the masses and accomplish liquid-to-lips sampling and drive retail sales conversion during the COVID era.

Solution
Deployed a 7 market street team with Brand Ambassadors visiting high-traffic outdoor locations, fitness-centric spots and first responder locations distributing small bottle samples and coupons.

Results
58k samples distributed over 6 weeks
42% coupon conversion rate to produce a significant retail sales lift