Case Study

Develop a Q4 2020 campaign to reach the masses and accomplish liquid-to-lips sampling and drive retail sales conversion during the COVID era.

Deployed a 7 market street team with Brand Ambassadors visiting high-traffic outdoor locations, fitness-centric spots and first responder locations distributing small bottle samples and coupons.

58k samples distributed over 6 weeks
42% coupon conversion rate to produce a significant retail sales lift

Services Executed

Market Routing | Field Team Execution
Logistics | Labor Management
First Responder Product Drops