Case Study

Increase Heineken Light sales at bars and restaurants through sampling and drive digital engagement among consumers.

Branded a Heineken Light boat to activate at waterfront accounts, while Brand Ambassadors conducted sampling and encouraged patrons to enter for a chance to win a trip on the Heineken Light Boat.

5,550 Heineken Light samples distributed
9,500 sweepstakes entries

Services Executed

Program Management (Boat and Captain)
Activation Planning & Management
Event Partnerships | Labor Management
Social Media Marketing