Case Study

Increase awareness and generate buzz of the Jokr brand launch in NYC.

Executed guerilla marketing activations at iconic high-traffic iconic locations, featuring roller-skater and holiday caroler performances to draw attention to the brand and encourage consumer engagement via app downloads.

550+ app downloads across four weekends of activation
Lift in UGC content across social media

Services Executed

Location Sourcing | Labor Management
Talent Booking & Management
Field Team Execution | Logistics