Case Study

Create a summer activation strategy to provide visibility, brand engagement and an avenue for sampling among millennials and African Americans.

Developed a 10-city music festival tour with a large-scale sampling experience, cocktail gamification and immersive personality aura experience.

25k samples served
5,300 new emails through lead generation
2.4 million social impressions

Services Executed

Creative Design | Fabrication & Production
Sponsorship Negotiation | Tour Management & Logistics
Labor Management |Sampling & Consumer Engagement