Hiyo National Sampling Program 

Creative State executed Hiyo’s 2025–2026 National Street Team Sampling Program, introducing the brand’s alcohol-free social tonic through a scalable experiential campaign across 10 major U.S. markets. Our teams brought the brand directly to consumers through high-energy sampling, education, and authentic conversations in high-traffic environments.

Challenge

Launching a nationwide sampling program required delivering a consistent premium brand experience across multiple markets while educating consumers on an emerging product category and driving meaningful product trial.

Solution

Creative State deployed and managed highly trained brand ambassadors who transformed everyday public spaces into engaging brand experiences. Through strategic routing, proactive consumer engagement, and flawless field execution, the program maximized visibility, encouraged trial, and created authentic connections with thousands of consumers.

Our flexible street team model allowed Hiyo to activate festivals, entertainment districts, community events, and other high-traffic destinations while maintaining consistent execution and brand standards nationwide.

1. Strategy
2. Creative
3. Production

Results

400,000 Product Samples Distributed

Introduced Hiyo to hundreds of thousands of consumers through high-impact sampling.

10 Major U.S. Markets Activated

Engaged consumers across 10 major U.S. markets through premium street team activations.

Meaningful Brand Engagement

Delivered premium consumer experiences that generated authentic conversations, product trial, and lasting brand affinity.