CASA AZUL TEQUILA X MIAMI DOLPHINS

Transforming a sponsorship into an immersive brand platform that connected with fans from the stadium to the shelf.

Challenge

Bring the Miami Dolphins partnership to life in a way that went beyond logo placement, creating meaningful fan connections and extending the Casa Azul experience across game day, social, and retail.

Solution

Reimagined the sponsorship as a fully integrated brand ecosystem that immersed fans in the world of Casa Azul before, during, and after kickoff. By connecting experiential, digital, influencer, and retail touchpoints, we created a seamless brand experience that showed up wherever fans engaged.

What We Delivered

• In-stadium destination (Casa Azul Beach Bar)
• Pre-game, tailgate, and fan engagement
• Influencer + social storytelling
• Retail integration with custom POS
• Digital amplification + sweepstakes

1. Strategy
2. Creative
3. Field Talent
4. Production

Results

1 Flagship Playa Bar

A custom-built, branded destination that elevated Casa Azul’s presence inside Hard Rock Stadium.

67,200 Interactions

Creating meaningful one-to-one interactions and introducing new consumers to the brand.

800+ Consumers Sampled

Delivering memorable sampling moments and direct brand connections.

2M+ Impressions

Creating meaningful one-to-one interactions and introducing new consumers to the brand.