CELSIUS NATIONAL SAMPLING  PROGRAM

Bringing CELSIUS to the moments, places, and communities where active consumers live, move, and recharge.

Challenge

Accelerate brand awareness, drive large-scale product trial, and deepen engagement with active lifestyle consumers by creating meaningful interactions that reinforced CELSIUS as the energy drink of choice for everyday performance.

Solution

Designed and executed a national field marketing platform that activated the brand across strategic lifestyle moments, fitness communities, and retail environments. Through targeted sampling, community engagement, and integrated retail support, we brought CELSIUS directly to consumers through authentic experiences that inspired discovery and trial.

What We Delivered

• National Field Marketing Strategy & Execution
• Guerrilla Sampling & Product Trial Program
• Fitness & Lifestyle Community Activations
• Retail & Gym Partner Engagement Programs
• Brand Ambassador Recruitment & Management
• Logistics & Field Operations

1. Strategy
2. Creative
3. Field Talent
4. Production

Results

255,278 Samples Distributed

Driving product trial at scale through strategic, high-volume sampling.

460,385 Consumer Impressions Generated

Extending brand visibility through direct engagement and high-traffic activations.

Built Brand Awareness Through Trial

Meaningful one-on-one interactions transformed first-time consumers into brand advocates.