GARCIA HAND PICKED: EXPERIENCE THE CRAFT.

Bringing the Garcia Hand Picked lifestyle to life through a mobile brand experience designed to deepen consumer connection and strengthen retail relationships.

Challenge

Elevate brand awareness and affinity by bringing the Garcia Hand Picked lifestyle directly to consumers and dispensary partners through meaningful, in-person experiences that inspired connection and loyalty.

Solution

Concepted, designed, and fabricated a custom-branded Airstream that transformed into a traveling brand destination, bringing the spirit of Garcia Hand Picked directly to dispensaries and community events through immersive experiences that inspired engagement, connection, and loyalty.

What We Delivered

• Custom Airstream Creative Development & Fabrication
• Mobile Brand Experience Design
• Dispensary & Community Activations
• Merchandise & Consumer Engagement Experiences
• Brand Ambassador Staffing & Management
• Tour Production & Logistics

1. Strategy
2. Creative
3. Field Talent
4. Production

Results

15%+ Growth in Monthly Merchandise Sales

The festival activation created sustained demand, driving a measurable lift in merchandise sales throughout the month.

Expanded Brand Awareness at Retail

Introduced new consumers to the brand through immersive experiences that extended well beyond the festival grounds.

Strengthened Retention Across Dispensary Partners

Created excitement and sell-through that reinforced retailer confidence and strengthened long-term partner relationships.