BRINGING REEBOK GOLF TO THE MASTERS

A roaming experiential activation built around Bryson DeChambeau’s limited-edition Nano Golf “Azalea” launch during Masters Week.

Challenge

Launch Reebok Golf’s Nano “Azalea” sneaker during one of the most culturally competitive golf weeks in sports and create a brand moment impossible to miss.

Solution

Creative State transformed a custom Reebok “Azalea” truck into a roaming Masters Week experience inspired by the culture, energy, and iconic traditions of Augusta.

Blending immersive storytelling, street-level engagement, and social-first design, the activation brought the Nano Golf “Azalea” launch to life in a way that felt authentic, disruptive, and built for sharing.

What We Delivered

• Custom floral-wrapped mobile truck
• Home Grown” seed packet giveaways
• VR golf engagement
• Limited-edition merch + towel drops
• Social-first photo moments

1. Strategy
2. Creative
3. Field Talent
4. Production

Results

800+ Consumers Engaged

Authentic conversations and hands-on experiences delivered across a two-day activation in Augusta.

High-Impact Consumer Engagement

Custom sneakers, giveaways, and VR experiences drove strong interaction and positive feedback onsite.

Social First by Design

Built to generate content, organic sharing, and visual impact throughout Masters Week.