UBER ONE MARCH MADNESS CAMPUS TOUR

Bringing the excitement of March Madness to campus through an immersive tour that drove awareness, engagement, and student membership enrollment.

Challenge

Uber set out to increase awareness and drive enrollment for Uber One for Students across college campuses nationwide. The challenge was to create a high-energy brand experience that tapped into the cultural relevance of March Madness and transformed tournament excitement into meaningful student acquisition.

Solution

We brought the energy of March Madness directly to campus through an immersive, bracket-inspired tour that blended competition, social engagement, and product education, transforming tournament excitement into memorable brand experiences and student membership sign-ups.

What We Delivered

• Creative strategy, design, and fabrication
• Interactive bracket-inspired fan experience
• Curated campus Brand Ambassador teams
• Product education and social engagement moments
• Scalable national tour execution

1. Creative
2. Field Talent
3. Production

Results

3,500+ New Student Members Acquired

Drove more than 3,500 student sign-ups through on-campus engagement and activation.

1,803 Bracket Challenge Entries Generated

Inspired 1,703 students to participate in the branded bracket challenge.

Owning Campus Culture

Activated at four major universities, UCLA, Texas A&M, Alabama, and UCONN, to drive awareness, engagement, and meaningful student connections.