UFC: BUILDING HYPE. IGNITING FANS.

We delivered a high-energy national ambassador program that transformed every UFC event into a memorable fan experience, driving excitement, amplifying the brand, and creating authentic connections alongside Hall of Famer Georges St-Pierre.

Challenge

Bring the UFC brand to life through a premium ambassador team that energized fans, elevated the event atmosphere, and delivered exceptional hospitality at every touchpoint.

Solution

Recruited, trained, and managed a national team of brand ambassadors who engaged fans, distributed promotional assets, built excitement, and ensured a consistent, world-class brand experience across every market.

What We Delivered

• National Brand Ambassador Program
• Fan Engagement & Hospitality
• Promotional Distribution
• Event Crowd Activation
• Team Training & Management
• Multi-Market Event Execution

1. Strategy
2. Creative
3. Field Talent
4. Production

Results

5 Major Markets

High-impact execution across key UFC stops.

45+Brand Ambassadors Deployed

Curated, talent that drove fan engagement and excitement

720+ Hours of Live Engagement

Creating memorable fan experiences.