CHALLENGE
Create a campaign that has a sampling component to increase volume and loyalty among on-premise accounts.
SOLUTION
An 8-month campaign featuring a branded boat that activated at water front on-premise accounts and served as a hospitality vessel to host local reps and clients.
RESULTS
Heineken Light case sales increased by an average of 2,000% across all on-premise locations, 9,450 consumer engagements, 5,437 Heineken Light samples distributed.