UFC
UFC
June 18, 2019
Heineken Boat Program
Heineken Boat Program
June 18, 2019
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CHALLENGE

Create a summer campaign to generate product affinity millennials and African Americans.
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SOLUTION

8-city music festival tour with a large-scale sampling experience as the focal point along with an immersive Patron Hacienda experience.
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RESULTS

Presence and engagement at a series of high profile music festivals, 25k samples distributed.
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Tequila Patron RenderingTequila Patron stand